Today, we remember Robert L. May, the poet and advertising copywriter whose imagination brought to life one of the most enduring symbols of Christmas: Rudolph the Red-Nosed Reindeer. May’s creation not only delighted generations of children but also became an integral part of holiday culture in the United States and around the world. Born into a wealthy secular Jewish family, May showed an early aptitude for writing and graduated magna cum laude from Dartmouth College in 1926 with an A.B. in psychology. After a series of early employment challenges and personal hardships—including the death of his first wife—he began working as a copywriter at Montgomery Ward in Chicago in 1936. It was here, during the Christmas season of 1939, that May wrote the original poem of Rudolph the Red-Nosed Reindeer, a 32-page story with 100 rhyming lines about an unusual reindeer who helps Santa Claus deliver gifts. The promotional pamphlet, printed in 2.4 million copies, became an instant success and marked the beginning of a legacy that would continue for decades. Rudolph’s popularity grew with reprints, merchandise, books, and recordings. In 1949, Gene Autry recorded the musical version of the story, selling 25 million copies, cementing Rudolph as a holiday icon. Animated films, video games, and countless adaptations have followed, keeping the story alive for new generations. May eventually left Montgomery Ward to manage the Rudolph project, ensuring financial stability for his family while witnessing his creation become a cultural phenomenon. Visiting Robert L. May’s story reminds us that creativity, resilience, and a touch of imagination can create timeless legacies. Through Rudolph, May’s work continues to bring joy, hope, and wonder to millions every Christmas season. Rest in peace, Robert L. May. Your words, your vision, and your beloved reindeer continue to light up the holiday spirit. |
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